Know who you are buying from before making an investment.  Often times new buyers fall into a series of traps that mislead them on their purchasing decisions.  Here are some ways to avoid getting ripped off.

-Check to see how long the dealer has been in the rug trade.  Experience is a key element.

-Make sure the dealer has not gone out of business.  This occurs very frequently in the rug industry, it is a way to hype potential customers into buying using falsified discounts and bargains.  Often the location may stay the same but the name of the business changes, Adabi has used the same name since doors opened more than 4 decades ago.

-Do not fall for falsified discounts and limited time bargains.  Significant discounts are not realistic and are unethical.  It is not uncommon to see dealers substantially markup their inventory and give a huge discount, and even after the discount the customer is still overpaying.

-Do your research before purchasing and know what the price range is.  Just because it is handmade and it is a Tabriz design does not mean it is a Persian Tabriz.  A Tabriz made in India is a small fraction of the value of a Persian Tabriz.

-Look at the physical aspects of a rug.

-Knots per square inch (the more of these the more valuable the rug will be).  Knots per square inch could be analogous the pixel definition of a high resolution photograph.

-Colors used, typically there is a direct correlation between the amount of different colors used and the value of the rug.  Hence a very colorful rug would take much more time and effort to weave.

-Intricate patterns are fantastic indicators on the value.  Just like colors intricate patterns take precision and time.

-Antique vs. Semi-antique, one is naturally muted over time making it more valuable the other is just a trendy copy.